Our Innovation Strategists will walk your team through every step of the course via live and interactive online workshops.

The primary goal of the course is to upskill your teams and individual employees to create, test and launch new ideas for products, services and marketing strategies that turn your organisation into the ‘go to’ rather than the ‘me-too’, and keep you ahead of the competition.

By the end of this course, your team will be upskilled in how to correctly frame challenges, find the source of problems and develop ideas solutions that positively impact your customers and your business.

Main Features

  • Taught in-person by one of our expert innovation strategists
  • Root problem discovery
  • Learn about the hidden audience and leveraging them to your advantage
  • Customer journey mapping and uncovering opportunity
  • Unlocking insight through safaris
  • Ideation techniques that can be used many times over
  • How to build on ideas
  • How to filter ideas
  • Prototyping and making ideas happen

Who is the course for?

  • Entrepreneurs
  • Management teams
  • Marketers
  • Interns

We have spent a lot of time (literally years) deconstructing what it takes to create ideas that have huge market impact and financial revenues. This course is all that experience and knowledge, distilled into succinct and actionable chapters that your team can use to move your company toward the horizon and beyond.

Outcomes vs. The Problem

Discovering the real problem to solve
Turning a problem it into a question worth answering

The Hidden Audience

Stakeholder Value Chain
Hidden Audience Identification
Stakeholder Jobs

The Journey

Customer Journey Mapping
Limiting Factors
Opportunity Discovery


Insight Collation
Artefact Creation

Idea Generation

Ideation Techniques
Idea Creation
Loop Creation

Idea Builds

Furthering Ideas


Parameter Setting
Idea Matrices


Paper Prototyping
Assumption Definition
Physical Prototype Strategy
This course has been created by the team from The Ideas Agency (www.theideasagency.com). They have worked with and taught innovation processes to the people within some of the most well-known and ambitious brands on the planet.

Their process has been distilled and democratised so smaller (but just as ambitious) teams can access the same processes.
The course has been designed so it breaks down into 8 sessions of 3 hour chunks, making it convenient for your team to pick up and schedule when is convenient for them.
Absolutely. The course is in plain English and designed for those with little or no prior knowledge of the subject matter.
No. We just charge one price for your entire team, be that made up of 3 people or 30 people.
We accept all major cards.
If within within fourteen (14) calendar days of signing up, you no longer wish to receive our services and/or products you can get a refund by sending (by electronic mail) a cancellation notice to refundme@theideas.academy. We will refund to you all monies or part thereof which you have paid to us within thirty (30) business days of receipt of such cancellation Notice.

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Enrolled: 0 students
Duration: 12 hours
Lectures: 20
Level: Beginner


Working hours

Monday 9:30 am - 6.00 pm
Tuesday 9:30 am - 6.00 pm
Wednesday 9:30 am - 6.00 pm
Thursday 9:30 am - 6.00 pm
Friday 9:30 am - 5.00 pm
Saturday Closed
Sunday Closed