The primary goal of this innovation course is to upskill your teams and individual employees to create, test and launch new ideas for products, services and marketing strategies that turn your organisation into the ‘go to’ rather than the ‘me-too’, and keep you ahead of the competition.

Einstein is said to have said that if he had an hour to solve a question, he would spend 55 minutes thinking about the problem and 5 minutes thinking of a solution. The most important part of any idea generation process is in defining the challenge or question to answer.

In this taster session we will teach you how to frame your problem.

Main Features

  • Mission Map
    • Selecting your team
    • Evaluating obstacles that arise during idea creation and prototyping
    • Setting values for the team to live by
    • Setting the Challenge
    • Visualising and understanding what success looks like
  • Rules Charter
    • Setting up rules to adhere to during idea creation
  • The Obvious
    • First ideation exercise before creating the real question to answer in the following chapters.

Who is the course for?

  • Entrepreneurs
  • Management teams
  • Marketers
  • Interns

We have spent a lot of time (literally years) deconstructing what it takes to create ideas that have huge market impact and financial revenues. This course is all that experience and knowledge, distilled into succinct and actionable chapters that your team can use to move your company toward the horizon and beyond.

Mission Map

Team Selection
Evaluating Obstacles
Setting values for team to live by
Challenge setting
Visualising Success

Rules Charter

Rules to adhere to during idea creation

The Obvious

Ideation exercise 1
This course has been created by the team from The Ideas Agency ( They have worked with and taught innovation processes to the people within some of the most well-known and ambitious brands on the planet.

Their process has been distilled and democratised so smaller (but just as ambitious) teams can access the same processes.
The course has been designed so it breaks down into 4 chapters. In total, the course will take a team around 10 hours to complete, making it convenient for your team to pick up and schedule when is convenient for them.
Absolutely. The course is in plain English and designed for those with little or no prior knowledge of the subject matter.
No. We just charge one price for your entire team, be that made up of 3 people or 30 people.
We accept all major cards.
If within fourteen (14) calendar days of signing up, you no longer wish to receive our services and/or products you can get a refund by sending (by electronic mail) a cancellation notice to We will refund to you all monies or part thereof which you have paid to us within thirty (30) business days of receipt of such cancellation Notice.

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Enrolled: 0 students
Duration: 2.5 Hours
Lectures: 7
Level: Beginner


Working hours

Monday 9:30 am - 6.00 pm
Tuesday 9:30 am - 6.00 pm
Wednesday 9:30 am - 6.00 pm
Thursday 9:30 am - 6.00 pm
Friday 9:30 am - 5.00 pm
Saturday Closed
Sunday Closed